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Wolfe Herd observes Bumble quicker due to the fact a dating application, a personal system otherwise an innovation organization than simply once the a brand name
It’s the keyword one she spends more whenever these are Bumble, and it’s the word one to plants right up normally inside conversations with teams and you will managers
“Whitney is a huge believer one to marketing try that which you,” says Alex Williamson, Wolfe Herd’s sorority sis and greatest pal, and you may Bumble’s former chief brand officer.
Bumble’s brand name try significantly stuck regarding the Empowerment Industrial Cutting-edge. (more…)